In digital marketing, guessing games are quite costly. When you run campaigns based on assumptions, it is very likely that a great portion of your budget will be wasted and you will miss valuable opportunities. Data, driven marketing revolves around the use of genuine insights (as opposed to merely ideas) for making wise decisions that not only result in measurable conversions but...
Social media nowadays is not simply about getting noticed and interacting with others. It is nowadays a potent sales channel. Through social commerce, businesses can sell their products and services directly on platforms such as Instagram and WhatsApp, thus eliminating the friction from the buying process and going to customers to their habit of spending time. What Is Social Commerce? Social commerce...
Search behavior is evolving rapidly. These days, users expect immediate answers without going through several pages of browsing. This change has resulted in zero, click searches search queries through which users obtain information directly from the search results page without the need to visit any other website. To companies, this might be a cause for concern. It may seem that...
Artificial Intelligence has been one of the hottest topics in digital marketing nowadays. AI tools, such as content creation, ad optimization, analytics, or automation, are all over the place. This has raised the question: are human digital marketers going to be displaced by AI? Actually, it is a mistaken comparison. Digital marketing is not dependent solely on AI or humans, but it goes well...
